We integrated email marketing campaigns, 10 pre built triggers, 9 pre built website widgets, workflows to combine them and setup customer journeys, multi variate testing, cross-platform data to get Customer Intelligence, transactional email and more into a very flexible automation platform.
Widgets help you boost website interactions and increase the bottom line. Be it newsletter sign up, special offers or surveys, we have you covered. Whether a visitor is logged in or not, browsing from a mobile device or desktop, he will get a personalised experience. And when he is just about to leave we’ll try to change his mind using exit intent technology.
Triggers are automated responses to client data or behaviour delivered by email, push notification and even SMS. Ranging from automated birthday greetings to shopping cart recovery, they are the building blocks of complex customer journeys waiting to be built.
Email marketing is still the primary channel for lead generation and customer retention. This is why we made sure that you can setup, test, track and schedule a campaign in under 5 minutes. All with personalisation tags, of course.
Workflows are at the core of marketing automation. They allow marketers to build tailor made customer journeys across the website, blog, email and mobile device. Using the visual editor and branching logic, drip onboarding campaigns, lead nurturing or post sale follow ups are the first of many automated customer journeys now available.
The unified customer profile, powerful segmentation and in depth analytics enable marketers to both pin point user behaviour and have a broad perspective on trends and patterns. Segment using NPS scores, compare usage patterns between iOS and Android devices to get to know who your most valuable customers are and how to improve the experience for those who aren’t.